In 2014, Ecoloxtech’s Chief Technology Officer Morten Larsen was traveling through Miami when he decided to try puffer fish—unaware of the danger it posed if improperly prepared. He ingested a neurotoxin. As his organs began shutting down, a severe case of Listeria compounded his condition. Doctors gave him a 30% chance of survival.

Lying in his hospital bed, Morten began contemplating how to prevent food poisoning incidents from happening to others.

After recovering, he searched extensively across the United States for sanitization solutions that met his standards for safety and effectiveness. Traditional methods were either too dangerous, ineffective, or both. Finding no viable solution, Morten traveled to Southeast Asia to study alternative approaches to food sanitation.

There he discovered hypochlorous acid—a natural disinfectant produced by human white blood cells. HOCl demonstrated remarkable effectiveness and safety. But Morten quickly identified a problem: no suitable machines existed to produce it at scale. The available equipment was too large, too expensive, or too impractical for commercial deployment.

Morten partnered with the Ecoloxtech team to develop the E-240 and E-1200 systems-streamlined, economical generators designed for real-world commercial use. With his background in marine engineering, he began deploying the systems to early adopters.

Norwegian Cruise Lines became one of the first major customers. The results were immediate and measurable: pathogenic outbreaks dropped from 6–9 per year to zero. The systems not only eradicated pathogens but simplified sanitation processes, reduced labor costs, and could sanitize entire vessels.

Word spread. Today, over 48 seafood processing locations globally use Ecoloxtech’s HOCl systems. What began as one man’s near-death experience became an industry-transforming technology.