For Consultants, SaaS or Technology Companies
I will build Or Manage your sales and marketing infrastructure to help you increase conversion rates and grow faster
My Growth Methods Have Been Built from 15 years of frontline sales and marketing experience working with both startups and established companies
Dear B2B Founder,
Does this sound familiar?
You’re frustrated with your sales team (or lack of one).
Your lead flow is inconsistent—one month is great, the next is a disaster.
You’ve tried hiring a VP of Sales, running outbound campaigns, even working with agencies… but nothing worked.
You know your product or service is valuable, but your sales process feels like a guessing game.
Your Sales and Marketing functions work separately instead of together as one unit.
You’re not alone.
Most B2B founders didn’t start their business to become sales and marketing experts.
But without a predictable, scalable customer acquisition system, your dream of building a profitable company, selling for millions, and achieving true financial freedom is merely just a dream.
And that’s why I created B2B Growth Systems
My Name is James Carby-Robinson, and I Help B2B companies build their sales and marketing machines.
When I founded B2B Growth Systems in 2020, I saw the same pattern over and over:
Founders were stuck doing sales themselves. They were drowning in operations, hiring the wrong people, and frustrated that nothing was working.
Marketing efforts were random. They tried cold outreach, Facebook ads, LinkedIn prospecting—nothing delivered consistent results.
Sales cycles were way too long. There was no structure processes or structures in place, Deals dragged on for months, and closing was a constant struggle.
They had no scalable sales process. Even if they hit $10K… $50K… $100K/month, they couldn’t predict next month’s revenue.
I knew there had to be a better way.
So I reverse-engineered the sales process of the fastest-growing B2B companies who I have worked with over the last 15 years and developed a proven system that helps businesses:
Generate high-quality leads on autopilot
Close more deals faster—without hiring expensive sales reps
Scale their business without burning out or relying on referrals
Introducing the B2B Growth Systems SLSD Framework - The Comprehensive Growth and Funnel Building Framework
Our SLSD (Strategy, Lead Generation, Sales, Demand Generation) Framework is designed to build your customer acquisition system in under 60 days so you can:
Get predictable leads & demos without relying on inconsistent outbound prospecting
Remove guesswork from your sales process with a system that converts leads into paying customers
Increase revenue without increasing workload by leveraging automation & proven funnels
Scale profitably by optimizing pricing, conversion rates, and client acquisition cost
This is not another agency selling you ads, and it’s not a generic coaching program. It’s a full-service revenue growth system where I build, implement, and optimize your sales and marketing machine so you can focus on growing your business, closing deals, and scaling to the next level.
But Here’s the Catch…
If you don’t fix this now, here’s what’s coming:
You’ll stay trapped in unpredictable revenue cycles, never knowing if next month will be feast or famine.
You’ll waste thousands of dollars on broken sales processes, hiring the wrong people, and trying random tactics that don’t work.
Your competitors will outgrow you, build better systems, and dominate your market.
Your dream of building a million-dollar business will slip away.
But it doesn’t have to be this way.
Let’s Build Your Comprehensive Sales And Marketing Machine.
We help B2B software, service, and product companies implement a proven, scalable sales system—without hiring a VP of Sales, guessing at lead gen, or wasting money on bad marketing.
If you’re ready to stop playing the guessing game and finally build a predictable, scalable revenue system, let’s talk.
Click Below to Schedule a Call & See If This Is Right for You.
We’ll break down exactly how we can build your customer acquisition system in 30 days—so you can scale with confidence.
This is the moment where everything changes. Let’s make it happen.
To your success,
From Concept to Revenue
—See How I Helped SoftwareX Launch A Brand New SaaS Product Into The Market
Launching a new product can be overwhelming. But with the right B2B sales and marketing strategy, it doesn’t have to be.
We helped SoftwareX, a Seattle-based consultancy, generate 120+ organic leads and $59.5K in qualified sales pipeline within 30 days.
66% connection rate through precision targeting
30%+ response rate from optimized outreach cadences
450+ responses automatically tracked in CRM
Scalable, repeatable system for continuous growth
Want to see how we did it?
Dan Morales
Product Marketing & Development
I had the privilege of collaborating with James for a year, during which time he played a pivotal role in developing our sales and marketing strategy. James’s expertise in bridging the gap between sales and marketing was invaluable as he guided customers through the entire funnel, from unaware prospects to engaged leads.
James consistently demonstrated a keen understanding of customer needs and consistently took a proactive approach to providing customers value. His ability to analyze complex data/scenarios and translate into clear next steps and insights was impressive.
His dedication to his craft and our goals definitely set him apart. I have no hesitation in recommending James and look forward to partnering in the future.
Dustin Phillips
Head of Sales
Personally and professionally, I cannot recommend James and his company enough. We incorporated James to help us with our new product marketing launch. James, and the campaign have exceeded our expectations. So much so that we have gladly renewed our commitment to them and are involving them on a more long term and deeper partnership.
From Referrals to Consistent Leads - See How I Helped This India Based Software Dev Company Generate between 2-10 High -Ticket Meetings Per Month With US-Based Engineering Managers
Struggling to generate leads in an overcrowded market?
We helped WonderBiz, a leading software development firm, build a predictable, scalable sales system in one of the most highly competitive B2B industries.
Precision-targeted outbound prospecting
Strategic sales positioning & messaging
Automated lead generation workflows
Want to see how we did it?
I helped launch OppGen from the ground up—going from conception to revenue in just 60 days.
Struggling to generate leads in an overcrowded market?
I helped build OppGen, a high-performance email marketing service, from the ground up—going from conception to revenue in just 60 days.
High-converting email sequences that get results
End-to-end sales funnel designed for scale
Proven strategies for predictable lead generation
Want to see how we did it?
Glen Torregiani
President
James was engaging and creative and helped drive us to a new level. He brought a host of experience and talent to our time together. James is truly a next-generation marketer and I look forward to our next collaboration together.
I will help build your entire sales and marketing system
System 1
Linkedin Outreach
Email Marketing
Facebook Outreach
Outbound Calls
System 2
Content Strategy
Social Media Marketing
Community Development
Word of Mouth + Referrals
Search Engine Optimization
System 3
Pay Per Click Marketing
Paid Social Media
Content Syndication
Paid Marketing
What you get when you work with Me
I'll build, implement, and optimize your entire customer acquisition system so you can generate leads, close more deals, and scale faster—without relying on guesswork.
Here’s exactly what’s included in your done-for-you growth system:
Sales Funnels That Convert
We build high-converting sales funnels that turn visitors into paying customers.
Custom-built landing pages, opt-in pages, and sales pages
Automated follow-up sequences to nurture and close leads
Optimized to capture and convert the highest-quality prospects
Proven Result:
Launched OppGen’s new email service & secured revenue in 60 days
CRM & Sales Automations
We set up, organize, and automate your sales process so you can scale without stress.
CRM setup & pipeline management for seamless lead tracking
Automated lead scoring so you focus on the hottest prospects
No more manual data entry or lost leads—everything is fully automated
Proven Result:
Implemented a structured lead tracking & qualification process for WonderBiz
Done-for-You Lead Generation (Email & LinkedIn)
We create and run fully automated LinkedIn & email outreach campaigns to bring in high-value leads.
Automated cold email & LinkedIn prospecting to decision-makers
A/B tested messaging scripts to increase reply & booking rates
CRM integration & follow-ups so no lead is lost
Proven Result:
120+ leads generated in 30 days for SoftwareX
Sales Process Creation, Sales Scripts & Sales Training
We design and implement a complete sales process that ensures your team knows exactly how to convert leads into customers.
Cold Call Scripts – Get proven scripts that grab attention & book meetings
Discovery Call Scripts – Uncover pain points & position your offer as the solution
Closing Scripts – Handle objections & get prospects to say YES
Full Sales Training – We train your team on exactly how to use these scripts effectively
Proven Result:
Our sales scripts are battle-tested and developed in partnership with top sales trainers responsible for generating hundreds of millions in revenue across multiple industries.
Community Growth & Audience Building
We help you build an engaged community of potential customers and brand advocates.
Facebook Group Growth – Launch and scale a thriving online community
Content Strategy – Keep your audience engaged with valuable discussions & insights
Lead Nurturing – Turn community members into loyal customers
Proven Result:
Launched a Facebook group for EcoloxTech and grew it to 150+ active members in record time, creating a strong, engaged customer base.
Data-Driven Messaging & Positioning
We craft high-impact sales messaging based on real market data, not guesswork.
Competitor analysis & customer research to refine your unique positioning
A/B tested messaging for email, LinkedIn, and ads
Your brand stands out as the #1 choice in your industry
Proven Result:
Increased response-to-lead conversion to 31.9%
Nurture Sequences to Convert Prospects on Demand
Not every lead is ready to buy immediately—our automated nurture sequences keep your brand top of mind and convert prospects when they’re ready.
Drip email campaigns that build trust and move leads toward a sale
Multi-channel retargeting (email, LinkedIn, and ads) to stay in front of warm prospects
Segmentation & personalization to send the right message at the right time
Proven Result:
Increased response-to-lead conversion to 31.9%
Paid Advertising (Meta, Google, LinkedIn, TikTok & More)
We run high-performance ad campaigns that generate leads profitably.
Targeted ad campaigns on Facebook, Google, TikTok, LinkedIn & more
Retargeting & audience segmentation to maximize ROI
We track & optimize every ad so you get real sales, not just clicks
Proven Result:
Built a high-performance outbound sales system for OppGen, securing revenue within 60 days
Offer & Pricing Optimization
We help you craft a high-value offer that customers can’t say no to.
Irresistible offers designed to increase conversion rates & deal sizes
Optimize your pricing strategy to increase revenue per customer
No more underpricing or struggling to justify your value
Proven Result:
Optimized EcoloxTechs pricing offer and introduced new product packages to increase average customer value
How It Works:
The 5-Step Process to Scale Your Sales
We’ve perfected a step-by-step system to transform your sales process into a high-performance revenue machine.
Step 1: Complete Your Foundational Copy & Case Studies
We start by analyzing your market, competitors, and ideal buyers.
- Define your Unique Selling Proposition (USP)
- Build high-impact sales messaging & positioning
- Gather case studies & testimonials for credibility
Step 2: Build Your Sales Assets
We create everything you need to convert leads into customers:
- Landing pages, email sequences, sales decks
- High-converting LinkedIn & email outreach scripts
- Full sales funnel setup with automated follow-ups
Step 3: Launch High-Performance Lead Generation Campaigns
We implement a multi-channel prospecting system to generate leads:
- Automated LinkedIn outreach & email campaigns
- A/B tested messaging to maximize engagement
- CRM integration & lead tracking
Step 4: Optimize & Fine-Tune the Sales Funnel
We analyze performance & refine the system:
- Split test different messaging & outreach angles
- Optimize for higher conversion rates & response rates
- Real-time tracking of key sales metrics
Step 5: Scale & Automate Growth
Once the system is working, we scale it to predictably grow revenue:
- Expand lead generation volume while maintaining quality
- Train your team to handle & close more deals
- Optimize pricing, messaging, and follow-ups for maximum revenue
Testimonials
" I have worked with James for many years. They say that a person cannot be good at both sales and marketing, and James is living proof that this is not true. I have seen him both create & close high ticket software opportunities all the way to demonstrating in depth the psychology needed to apply to a marketing funnel. James is a master at his craft and I have enjoyed watching him devImageelop over the years. "
Avi Mistry
SENIOR BUSINESS DEV'T MANAGER
Cristie Data - An Iomart Company
" I have never seen anybody build, deploy and manage a sales funnel in the way that James does. James is one of the most talented and experienced sales and marketing professionals that I have come across in my 30-year career. This month, Product Profits has generated €650,000 in sales and this should not go unnoticed.
Bravo! "
Chris Georgatos
SENIOR BUSINESS DEV'T MANAGER
Plexian Europe
" James was engaging and creative and helped drive us to a new level. He brought a host of experience and talent to our time together. James is truly a next-generation marketer and I look forward to our next collaboration together. "
Glen Torregiani
PRESIDENT
OppGen
" I had the pleasure of managing James Ashley during his time at CCS Media. Over a 12 month period, James was the highest performing member of my team, and never failed to hit either a monthly or a quarterly sales target. James is tenacious, very proactive and a dynamic presence on any sales floor. I’d hire him again in a second. "
Stacey Swift
SALES MANAGER
CCS Media
" James brings creativity and fresh ideas to the field of marketing. He works hard and pursue new clients with passion and enthusiasm. James is aware of trends in the industry and with confidence tests and refines, those that they believe are likely to yield results. James also has the ability unlike most marketers to create opportunities and close business as a salesperson. This gives him a unique perspective to new business development. "
Larry Kaul
PRESIDENT
Kaul Sales Partners
" Personally and professionally, I cannot recommend James and his company enough. We incorporated James to help us with our new product marketing launch. James, and the campaign have exceeded our expectations. So much so that we have gladly renewed our commitment to them and are involving them on a more long term and deeper partnership. "
Dustin Phillips
SALES DIRECTOR
SoftwareX
Frequently Asked Questions
Who is B2B Growth Systems for?
Our system is designed for B2B companies that:
✅ Sell software, services, or high-ticket products
✅ Have at least $10K/month in revenue and are ready to scale
✅ Want a proven, repeatable system for generating leads and closing deals
✅ Are tired of guesswork, bad marketing agencies, or random outreach that doesn’t convert
If you’re a B2B founder, CEO, or sales leader looking for a way to predictably grow revenue, this is for you.
Who is James Carby-Robinson, and why should I trust him?
James Carby-Robinson has over 15 years of experience in B2B sales and marketing.
✅ $15M+ in revenue generated in tech sales
✅ Worked with schools, SMEs, enterprises, hospitals, and government agencies in the UK
✅ Consulted with 50+ B2B companies across the USA, UK, Europe, APAC, NZ, and Australia
✅ Expert in go-to-market strategy, sales automation, and high-performance growth systems
James isn’t just a marketer—he’s a sales operator who has helped companies launch, scale, and dominate their markets.
How does your system work?
We use a 6-step process to build and implement your high-performance sales machine:
✅ Sales Funnels – Custom-built landing pages, email sequences & automation
✅ CRM & Automations – Full tracking & lead management system
✅ Done-for-You Lead Generation – Automated LinkedIn + email outreach campaigns
✅ Data-Driven Messaging & Positioning – Sales scripts, A/B tested messaging, & market research
✅ Paid Advertising – Targeted campaigns on Facebook, Google, TikTok & LinkedIn
✅ Offer & Pricing Optimization – Crafting a high-value, irresistible offer that converts
Our system ensures you never rely on referrals again and have a predictable, scalable revenue engine.
How long does it take to see results?
We typically launch and start generating leads within 30-60 days.
Clients have seen:
✅ 120+ leads generated in 30 days (SoftwareX)
✅ Average MRR Revenue 4x by month 2 of PPC (EcoloxTech)
✅ Revenue secured in 60 days (OppGen)
You’ll start seeing traction within the first month, and by month three, you’ll have a fully optimized sales system driving consistent growth.
B2B Growth stands alone as the growth partner that seamlessly integrates top-level strategy with granular tactical actions. We offer businesses a comprehensive A-to-Z process that ensures no detail is overlooked. With our guidance, the complexities of sales and marketing become clear, allowing you to focus on what truly matters. Our approach helps you zoom out to understand the bigger picture, so you can effectively zoom in on the details that drive success.
https://storage.googleapis.com/msgsndr/nRvxqHyMNXHLSDfxYL8o/media/6614cf0a93661b6097771ad6.png