How to Build an Automated Prospecting and Automated Free Trial Funnel
What is An Automated Free Trial Funnel
The Automated Free Trial Funnel is a strategic framework designed to turn prospects into paying customers through well-defined stages.
When to Use An Automated Free Trial Funnel
This funnel shines for low-ticket products or services. That’s because of two reasons:
Lower Barrier to Entry: Prospects are more inclined to explore a free trial with minimal cost. It allows them to experience your value without a significant upfront investment.
Risk Mitigation: For prospects, trying a free trial is a low-risk way to evaluate whether your product or service aligns with their needs and expectations. This “try-before-you-buy” approach builds trust and reduces hesitation.
How An Automated Free Trial Funnel Works
Stage 1: Targeted Prospecting
An Automated Free Trial Funnel begins with targeted prospecting.
The first step is knowing exactly who you’re looking for. This involves crafting a detailed customer persona or ideal customer profile (ICP).
Your sales support team scours LinkedIn profiles, identifying prospects who exhibit the traits you’re looking for. This is more than just collecting email addresses. It’s about understanding your prospects’ backgrounds, roles, and needs.
One Tip: During the outreach, providing a teaser of the value they can expect is crucial. Rather than giving away everything, offer a glimpse of what they’ll gain by clicking through to the opt-in page.
Stage 2: Opt-In Page
Prospects who accept your outreach are led to an engaging opt-in page. This is a critical step where you can capture their interest.
This page presents content such as a Video Sales Letter (VSL) or a webinar alongside a persuasive sales letter. The goal is to educate, build trust, and convince the prospect to take the next step – signing up for a free trial of your low-ticket product.
Stage 3: Precision Retargeting
Only some people who visit your opt-in page will immediately opt in for the free trial. That’s where precision retargeting comes into play. Employ a multi-channel approach to re-engage those prospects, including Facebook Ads, Google Ads, email marketing, Instagram, and YouTube. These channels provide opportunities to remind them of your value and encourage them to revisit your funnel.
Stage 4: The Upsell
Following the free trial, present prospects with an upsell opportunity. This could involve offering additional features, a premium version of your product, or complementary products or services. The upsell stage capitalises on the prospect’s engagement and interest, encouraging them to purchase.
Stage 5: Second Upsell
For those who accept the initial upsell, consider offering a second upsell. This can be another tier of your product or a related offering that enhances their experience. The second upsell is an opportunity to maximise the customer’s lifetime value and deepen their engagement with your brand.
Stage 6: Continuous Retargeting
Lastly, continue your retargeting efforts for prospects who do not accept the upsell offers. Through persistent and strategic retargeting across multiple channels, you aim to rekindle their interest and guide them toward purchasing.
Key Metrics to Measure in the Automated Free Trial Funnel
These metrics provide a clear picture of how each stage of your funnel is performing. Any metric falling below the target rate indicates a potential issue that needs attention.
By tracking these metrics, you can identify areas for improvement. For example, if your CTR from LinkedIn is below 15%, you should refine your outreach messages. You can optimise the page’s content and design if your opt-in page conversion rate is low.
So, let’s dive into the metrics to measure in the automated free trial funnel:
1. Click-Through Rate (CTR) from LinkedIn
This metric measures the percentage of people who click through from your LinkedIn outreach to visit the opt-in page. A CTR of 15% or higher indicates that your initial outreach is resonating with your target audience, driving traffic to the next stage of the funnel.
2. Opt-In Page Conversion Rate
The opt-in page conversion rate measures the percentage of visitors who take the desired action, opting in for your free trial. This metric is a critical indicator of how well your opt-in page performs. A 5% or higher conversion rate signifies that your opt-in page effectively persuades prospects to take the next step in the funnel.
3. First Upsell Acceptance Rate
After the free trial, the first upsell acceptance rate gauges the percentage of customers who choose to accept the initial upsell offer. This metric measures the effectiveness of your upsell strategy in converting free trial users into paying customers. A 10% or higher acceptance rate indicates a successful upsell process.
4. Second Upsell Acceptance Rate
If you decide to include even the second upsell in your funnel, you should also track its acceptance rate. Similar to the first upsell, this metric assesses how well your second upsell offer resonates with your customers. A 10% or higher acceptance rate for the second upsell demonstrates its effectiveness in generating additional revenue.
Options For Creating An Outbound Sales Funnel
1. Hire A Marketing Agency Or Lead Generation Agency
Pros/Cons in Simple Terms:
2. Figure Things Out On Your Own
Pros/Cons in Simple Terms:
3. Partner With B2B Growth
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State-of-the-Art Lead Generation:
The B2B Growth 4P Approach
If you want leads to knock on your door while focusing on doing what you love, the B2B Growth 4P approach couldn’t be more perfect for you. It is a proven method that helps B2B businesses snag top-notch leads and confirm their market fit. It is a beneficial approach if you don’t have a background in sales or marketing.
Here’s how it breaks down:
The B2B Growth 4P Approach
Pinpoint: Start by building a list of 2,000 decision-makers who fit your target niche, psychographic, or demographic. This is your goldmine for potential customers.
Present: Develop 5-10 different transformation messages. Think along the lines of, “We help [niche] achieve [biggest desire] without [biggest obstacle or pain point].”
Process: Load these potential customers into the B2B Growth Prospecting System.
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Lead Generation Services
Do It Yourself
Guidance and Mentorship
You access our minds and “steal” our 15-year know-how. You’ll get all the tools, scripts, and training you need to generate leads. All for a modest initial setup fee of $2,000 + $200 per month in software costs.
Why Choose DIY?
Cost-Effective: This is a budget-friendly alternative to hiring a full-time Sales Development Representative (SDR).
Time-Saving: As a founder or product owner, your time is precious. Our automated system takes care of the initial outreach, freeing you up to focus on other crucial aspects of your business.
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