You bring the solution, we bring the rest.
we install B2B Sales and Marketing Infrastructure
Our Growth Methods have been forged
over 15 years of experience
Overview
Bringing OppGen to Market
When Kaul Sales Partners decided to introduce a new email marketing service, OppGen, they needed a fast and effective go-to-market strategy. The challenge was to take a brand-new concept, build an entire sales funnel from scratch, and generate revenue—all within 60 days.
As Head of Growth, I led the full-scale launch, crafting a high-converting sales funnel, implementing an email-driven lead generation strategy, and securing early adopters in record time.
The Challenge
Breaking Through a Crowded B2B Market
Email marketing is a saturated and highly competitive industry
OppGen needed a way to:
Differentiate itself from existing providers
Prove value quickly to generate early traction
Build a scalable outbound sales system for long-term success
With no existing brand presence or sales infrastructure, the goal was to create a repeatable, data-driven sales process that would drive consistent leads and revenue.
The Strategy
A Data-Driven, Conversion-Optimized Sales Funnel
• Defined OppGen’s Unique Value Proposition – Clear messaging that resonated with small B2B businesses looking to scale.
• Built a Full Sales Funnel – Designed landing pages, crafted sales copy, and developed a structured outreach strategy.
• Developed Targeted Prospecting Lists – Identified ideal customer profiles and segmented outreach accordingly.
• Launched Multi-Touch Email Sequences – Crafted high-impact cold email campaigns designed to nurture and convert.
• A/B Tested Messaging for Maximum Engagement – Refined subject lines, calls-to-action, and follow-ups for better response rates.
• Automated Lead Capture & CRM Tracking – Streamlined the sales process for scalability and efficiency.
• Analyzed Early Data & Adjusted Strategies – Used real-time insights to tweak outreach timing, audience segmentation, and engagement tactics.
• Improved Conversion Rates – Adjusted messaging and follow-ups to move leads through the funnel faster.
• Created a Sustainable, Repeatable Sales System – Ensuring long-term lead generation beyond the initial launch.
The Results
From Concept to Revenue in 60 Days
Successfully launched a brand-new email marketing service from scratch
Built a high-performance outbound sales system
Generated qualified leads and secured revenue within 60 days
Created a scalable growth model for OppGen’s long-term success
Client Testimonial
" James was engaging and creative and helped drive us to a new level. He brought a host of experience and talent to our time together. James is truly a next-generation marketer, and I look forward to our next collaboration together. "
Glen Torregiani
PRESIDENT
OppGen
| Benefit 1 | |
| Metric you are affecting | Consistent, Scalable Lead Generation Without Relying on Referral, Scalable Lead Generation Without Relying on Referrals |
| How much are you affecting it? | 120+ organic leads generated in 30 days (SoftwareX) |
| You will be able to: | ✅ Build a predictable, repeatable lead generation system that brings in qualified leads every single month—without relying on word-of-mouth or random outreach. |
| You can get rid of: | ❌The stress of not knowing where your next customer will come from, and the frustration of an unpredictable sales pipeline. |
| Link to picture/diagram | (Attach a visual showing lead flow automation from inbound/outbound channels) |
| Link to video proving claim | (Attach a case study video explaining the lead generation results for SoftwareX) |
| Benefit 2 | Faster Sales Cycles & Increased Conversion Rates with Optimized Outreach |
| Metric you are affecting | Response & Conversion Rates |
| How much are you affecting it? | 66% connection rate and 31.9% response-to-lead conversion |
| You will be able to: | ✅ Implement targeted sales outreach campaigns that cut through the noise and get responses from high-value prospects faster. |
| You can get rid of: | ❌ Wasting time on unqualified leads, chasing cold prospects, and dealing with low engagement on your sales messages. |
| Link to picture/diagram | (Attach a comparison chart showing increased connection and conversion rates before & after outreach optimization) |
| Link to video proving claim | (Attach a walkthrough of how A/B testing improved response rates and conversions) |
| Benefit 3 | Rapid Revenue Growth with a Fully Built Sales Funnel in 60 Days |
| Metric you are affecting | Revenue Generation Speed & System Scalability |
| How much are you affecting it? | Launched OppGen's email marketing service from scratch & secured revenue in 60 days |
| You will be able to: | ✅ Build and launch a high-performance sales funnel in record time, allowing you to generate revenue quickly—even in a competitive market. |
| You can get rid of: | ❌ Long, ineffective sales cycles, slow go-to-market launches, and strategies that fail to convert. |
| Link to picture/diagram | (Attach a sales funnel diagram showcasing the OppGen system) |
| Link to video proving claim | (Attach a testimonial from OppGen’s founder discussing how this strategy accelerated growth) |
& Your B2B business is at either one of these 4 stages…
How do you know?
You’ve haven’t yet gotten two successful case studies from within the same niche.
Customers try your product but leave quickly.
You keep trying new markets, hoping something will work.
Solving for product-market fit will give you the marketing juice you need to begin market domination.
How do you know?
Your business has mainly grown through word of mouth or reputation.
You have a great product with a few use cases.
You don’t know where your next customer will come from.
Solving for lead generation will help you to build a repeatable outbound sales process.
How do you know?
You have closed at least three customers.
Your business feels “stable”, and you know your place in the market.
Your customers are successful.
Solving demand generation generates inbound leads while increasing meeting show-up & deal closure rates, while enhancing your reputation
How do you know?
You have consistent and predictable revenue:
You have 1 or 2 core pieces of content pieces that are working.
You have a strong team in place.
Solving for scaling will enable you to replicate your success by paying for eyeballs through a sales funnel that you know is already working.
B2B Growth stands alone as the growth partner that seamlessly integrates top-level strategy with granular tactical actions. We offer businesses a comprehensive A-to-Z process that ensures no detail is overlooked. With our guidance, the complexities of sales and marketing become clear, allowing you to focus on what truly matters. Our approach helps you zoom out to understand the bigger picture, so you can effectively zoom in on the details that drive success.
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