How to Build an Paid Traffic + Automated Free Trial for Your B2B Technology, SaaS, or Consulting Business
| Variable | Value | Note |
|---|---|---|
| CPM | $40.00 | Cost per 1000 impressions on Facebook and LinkedIn ranges from $30-40. |
| CTR | 1% | A 1-3% CTR can be achieved with the right ad angle and copy, which our process allows you to do. |
| CPC | £4.00 | Cost per click should be around $2-$5. |
| Opt-In Rate | 15% | An opt-in rate of 15-30% can be achieved using a piece of content/lead magnet that can be created and tested using the B2B Growth Systems framework. |
| Cost Per Lead | £26.67 | |
| Free Trial/Lead Conversion Rate | 30% | Benchmark free trial rate of 5% can be achieved with the right offer. |
| Cost Per Trial | £88.89 | |
| Trial Close Rate | 15% | Benchmark close rate of 15% can be achieved with the right offer. |
| CPA (Ads) | £88.89 | |
| Annual Gross Contribution | $500.00 | This strategy works well for lower ticket offers. |
| Gross Contribution in 7 Days (if paid monthly) | £41.67 | |
| ROI (Revenue) | -15.63% | |
| ROI (Cash) | -92.97% | |
| Payback Period (months) | 14.2 |
Paid Traffic + Automated Free Trial Unit Economics Model
Pros
Allows you to scale
You don't need to hire a sales team
You can keep your team small
Cons
Expensive
Hard to tune
Slow to set up
When It's Used
When you have proven that your free trial offer converts and you have proven a low churn rate
When you are scaling up
Usually when you can't afford to install an inside sales team because your ticket price is too low
B2B Growth stands alone as the growth partner that seamlessly integrates top-level strategy with granular tactical actions. We offer businesses a comprehensive A-to-Z process that ensures no detail is overlooked. With our guidance, the complexities of sales and marketing become clear, allowing you to focus on what truly matters. Our approach helps you zoom out to understand the bigger picture, so you can effectively zoom in on the details that drive success.
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