You bring the solution, we bring the rest.
we install B2B Sales and Marketing Infrastructure
Our Growth Methods have been forged
over 15 years of experience
It all started 15 years ago today...
Fresh out of school at 16, and already hopping from one job to another.
It was when Krishna Kothwal saw something in me that made things improve.
Krishna was a doctor at the Northampton General Hospital who invested in a franchise, www.Kareplus.co.uk
At 18, Krishna handed me an office, a desk, a phone, a chair, and a single goal: make money.
*At 18, I built a healthcare recruitment agency that has been running for 13 years. All I know is hard work.
His investment into KarePlus was my first sales job, and I vividly remember the franchise sales trainers' words to Krishna on my first day;
"The only way this business won't grow is if he doesn't make sales calls."
And just like that, with no formal sales training, I was thrown into the deep end.
By age 20, I'd already acquired half the care home market in Northampton, filling spots with nurses in prestigious places like Burlington Court.
But truth be told, I was a young kid with too much money and not enough sense, juggling 30-40 requests for short-term staff at ungodly hours.
Ask yourself this: How many 20-year-olds want to be woken up at 3 a.m. or 4 a.m. on Friday, Saturday, and Sunday night every weekend to cover emergency shifts?
I quit two years into my role due to frequent weekend interruptions. Looking for purpose and opportunities... I fell into technology sales,
I joined the ranks of the UK's most prominent tech resellers, where I was the new kid on the block out of 200 salespeople.
I quickly learned that to be successful, I needed to be sharp, knowledgeable, and respected.
I needed to build relationships with Microsoft, Dell, Adobe, Citrix, Lenovo, Logitech, and 64 other technology brands.
Making 100 phone calls per day and sending 200 emails.
I needed to be the absolute best version of myself.
The business was simple.
Buy low, and sell high.
Find technical people and turn their skills into services you can sell.
So, for six years in a row, I trained in the gym, meditated, and went to work as I honed my skills in generating $2M to $5M revenue per year.
I resold service contracts, products, and software to many public and private sector companies—everything from SME to Enterprise.
I learned how to go from $0 to $5m in 12 months using only my phone and my emails.
Within two years, I quickly surpassed all the industry veterans as one of the top salespeople in the UK technology industry.
Winning salesperson of the year and being whisked away on paid trips abroad were perks that fueled my drive.
*Only surviving screenshot. £108k profit in 4 months with £275k in the pipeline
However, in 2016, seeking more than just accolades and air miles, I opted for a 'sabbatical' across the Americas, Europe & Asia, offering my expertise to smaller tech companies.
In 2018, while based in the Philippines, I was hired by esteemed Chicago-based Revenue Generation Firm Kaul Sales Partners as VP of sales and marketing (Now OppGen.io)
We worked with over 10+ consulting and software brands with revenue between $1m and $50m.
And we sold everything from:
High-ticket consulting services to enterprise HR organizations across the USA
Enterprise-grade help-desk ticketing software for hospitals
Risk management software to SMEs through LinkedIn
We worked with a company that targeted CEOs in some of the world's largest hospitality chains, such as Disney, Starbucks, and Carnival Cruise ships.
Worked with a telemedicine provider selling B2B to insurance companies
I even launched a new product called OppGen, where I transformed the business from an Excel spreadsheet to revenue in less than 60 days. OppGen.io is still running today.
I have been in the trenches and have my fair share of war stories.
I have watched companies rise and fall.
More importantly, I have seen why b2b companies succeed in their sales and marketing and why they fail.
And my predictions were 100% correct every single time.
"It might not be now; it might be in 2 or 3 years, but if this team does not solve this gap in their sales funnel, they won't be around for long."
I could give you a graveyard of companies who did not work with me, and now they are the ones who aren't around.
And my client's businesses are still standing firm, growing like trees.
Most B2B companies are plagued by low-quality data, disorganized sales funnels, uninspiring copy, and a misalignment between sales, marketing, and leadership.
They either run around guessing their way through, or they grow their business through referrals and word of mouth and then wonder, "Why do I feel stuck?"
Usually, the invisible barrier is your mindset or skillset.
Successful companies that have been established for 20+ years all have the correct mindset or the correct skillset. Due to limiting beliefs, companies with friction and tension tend to have bumpy rides.
This is why I learned to pick my battles wisely.
It's not about what you're selling; who you work with determines success.
If you bring to the table
A negative mindset
A poor person's mindset is "We don't have enough resources."
A selfish mindset: "What can I take? and not “What can I give?"
A short-term mindset: "Next 1-3 months, not next 1-3 years."
A reluctance to do what is necessary
Then, it just slows down our success. Most companies grow their business through referrals and content marketing.
…and this is fine if you're happy being where you were six months ago
Other companies think hiring a "lead gen firm" or a marketing agency to handle email marketing will magically increase their revenue to $10m.
When, in fact, the skills needed to grow a business holistically are:
A Solid Sales Strategy
Sales Copywriting
An Excellent B2B database
Sales Assets
Niche-specific sales funnels
A lead generation system that knows how to get conversations started
A sales support administrator to filter conversations for the SDR
An SDR who knows how to book meetings and fill the pipeline
A Seasoned Account Executive or Closer who can close deals and converse with executives.
A paid marketer who can precision re-target your ICP through marketing
If you can get these concepts correct in your business, you will be able to scale rapidly.
After my tenure as the VP of Sales and Marketing for Kaul sales partners, during which I witnessed how most companies get this wrong, I decided to start B2B Growth Implementation.
Building a razor-sharp B2B growth system, tailoring it to empower smaller companies to establish efficient and impactful sales processes.
The system is highly leveraged, making life easier for everyone involved because it just works.
Every single person involved loves the process.
The sales process becomes more harmonious and better for everyone. There are no "fires to put out."
There is no “guessing game.”
I used my experience to simplify the business growth through five critical phases:
Product Market Fit
Lead Generation
Closing Deals
Demand Generation
Scaling with Paid Media
I created a 1732-point checklist covering everything needed for a business to grow from $0 to $1m or $1m to $5m. The checklist did not focus on any one tactic but covers every aspect needed to grow
This isn't just a linear process but a cyclical growth engine that feeds into itself, improving with each iteration.
It wasn't long before the results started surpassing my wildest expectations.
One of my standout projects was with Keyura.Cloud
When Keyura Cloud approached me, they had a semi-working product but only a little else.
Within 60 days, we built the entire sales and marketing infrastructure and sales argument. Within another 90 days, we initiated 25 demos with major logistics firms and outlined a data-informed product growth roadmap based on genuine customers.
Incepteo.com was so impressed with the product launch they asked us to handle the marketing for their company!
Success breeds success, and our client base snowballed.
As one satisfied client led to the next, the reputation of my process began to precede me.
Before I knew it, the inquiries started piling up, with clients eager to replicate the success they'd heard about.
In my career I have worked with over 20+ B2B companies, including
EcoloxTech (1 year)
Software X( 2 years)
Plexian International (7 years
WonderBiz Technologies (18 months)
Kaul Sales Partners (1 Year)
many others you will see below.
My average tenure with a client is two years! +
My mission is simple. I'm driven to implement this growth formula with as many companies as possible, helping them scale cost-effectively, efficiently, and without mistakes.
The truth is this: no matter where you are on Earth or how much money you have.
You CAN safely build your software, services, or technology business.With precision and efficiency without wasting a single penny on mistakes.
I have turned my experience into a roadmap—let me guide you through it.
All the best,
Misco, Systemax (Hardware & Software Sales)
Northampton, UK
Stewart Ball
This is where I learned the basics of customer acquisition.
Precision targeting a niche group of customers
Engage with them on a telephone call.
Close the deal and open the relationship.
£1.5m - £3m revenue per year in software and hardware sales.
CCS Media (Hardware & Software Sales)
Northampton, UK
Stacey Swift
I was the first person in an office that has grown to over 30+ staff. I grew my account base from £0 to £5m per year in hardware & software sales
“I had the pleasure of managing James Ashley during his time at CCS Media. Over 12 months, James was the highest-performing member of my team and never failed to hit monthly or quarterly sales targets. James is tenacious, proactive, and dynamic on any sales floor. I'd hire him again in a second.” - Stacey Swift, Sales Manager.
Kaul Sales Partners (Services, & SaaS Sales)
Chicago, Illinois, USA
Larry Kaul
We were hired by Chicago-based revenue generation firm Kaul Sales Partners in 2019 on a white-label solution to help optimize and oversee the revenue generation of 10+ Software and Technology Companies.
“James brings creativity and fresh ideas to the field of marketing. He works hard and pursues new clients with passion and enthusiasm. James is very aware of trends in the industry and, with confidence, tests and refines those that he believes are likely to yield results. James also has the ability, unlike most marketers, to create opportunities and close business as a salesperson. This gives him a unique perspective to new business development. “ - Larry Kaul, Kaul Sales Partners.
Plexian (Physical Product Sales)
Stevenage, UK
Chris Georgatos
B2B Growth implementation provides a complete business development team that handles everything required, from negotiation with manufacturers to reselling products across the USA, UK & Europe. We add $2m - $3m in sales annually and have been working with Plexian since 2020.
"I have never seen anybody build, deploy, and manage a sales funnel in the way that James does. James is one of the most talented and experienced sales and marketing professionals that I have come across in my 30-year career. This month James has generated €650,000 in sales and this should not go unnoticed. Bravo James!” - Chris Georgatos, Senior Business Development Manager, Plexian
OppGen (Services Sales targeting SME)
New York, USA
Glen Torregani
While contracting through Kaul Sales Partners, OppGen asked B2BGI to launch their new company into the market. James and the team took OppGen from conception to revenue in less than 60 days. We mapped out the foundational copy, built the sales assets including websites and sales funnels, targeted a list of decision-makers, and closed the first sale within 60 days.
“James was engaging and creative and helped drive us to a new level. He brought a host of experience and talent to our time together. James is truly a next-generation marketer and I look forward to our next collaboration together” - Glenn Torregani, President, Oppgen
SoftwareX (SaaS & Consulting Sales)
Gloucester, Virginia, United States
Dustin Phillips
When SoftwareX wanted to launch a new software product into the market, they came to B2B Growth (formerly Product Profits. co). We built the entire sales-marketing infrastructure and generated 300 warm leads from LinkedIn for their sales team within the first three months.
“Personally and professionally, I cannot recommend James and his company enough. We incorporated James to help us with our new product marketing launch. James and the campaign have exceeded our expectations. So much so that we have gladly renewed our commitment to them and are involving them in a more long-term and deeper partnership. 5 Stars!” - Dustin Phillips, Sales Director
Real-Time Risk Solutions
CEO Cory Davis
Successfully provided a LinkedIn lead Generation Service without using automation or software.
Our virtual assistants managed the CEO’s profile, connecting him to hundreds of decision-makers each month and manually handling messages and outreach.
Average sales cycle three months
ServicePro Help Desk Ticketing Software
James managed the sales outreach targeting schools and hospitals through email marketing and business development via the telephone.
We built the website and digital sales funnels through which we drove traffic via email marketing. ServicePro is still using the same website and sales funnels today.
The average sales cycle was based on the customer's current renewal schedule
WonderBiz Technologies
India
Before we started working with WonderBiz, they had grown to $2M ARR through word of mouth and referrals. They were struggling with outbound sales and needed help generating leads. It’s important to note that offshore software development is one of the most highly competitive industries on earth, as it has been established for over 70+ years, and there is so much competition.
We provided a full-stack business development team, including everything from website and funnel design & build, sales support to handle admin tasks, and a full-time BDM to follow up with warm leads. However, we installed a lead-generation structure that generated 3-10 high-quality high-ticket leads every month, and each lead was valued between $35k - $1m in lTV. The minimum package sold was $35k for three months for three engineers, and most of these engagements were expected to last 1 to 2 years with 5-10 engineers.
Keyura Cloud (SaaS targeting the Logistics Industry)
London, UK
Before we engaged, this client had 1 paying customer and four customers who had used the solution and canceled. Therefore, we were unsure if the product had a real product-market fit.
We provided a complete product-market fit solution, handling everything from the marketing message to providing the BDR. We generated 25 recorded demos in 90 days with UK-based logistics companies that turnover between $10m - $50m annually. Although this solution had no product-market fit, we closed one customer for $5k. The 25 demos we generated serve as a perfect example of
Automated lead generation supported by an SDR
A high-quality Sales process and Demo Presentation
An example of a repeatable sales process
How to close deals
How not to close deals, and what to do when customers don’t want to buy - How to Interview Prospects for Product Market Fit
| Benefit 1 | |
| Metric you are affecting | Consistent, Scalable Lead Generation Without Relying on Referral, Scalable Lead Generation Without Relying on Referrals |
| How much are you affecting it? | 120+ organic leads generated in 30 days (SoftwareX) |
| You will be able to: | ✅ Build a predictable, repeatable lead generation system that brings in qualified leads every single month—without relying on word-of-mouth or random outreach. |
| You can get rid of: | ❌The stress of not knowing where your next customer will come from, and the frustration of an unpredictable sales pipeline. |
| Link to picture/diagram | (Attach a visual showing lead flow automation from inbound/outbound channels) |
| Link to video proving claim | (Attach a case study video explaining the lead generation results for SoftwareX) |
| Benefit 2 | Faster Sales Cycles & Increased Conversion Rates with Optimized Outreach |
| Metric you are affecting | Response & Conversion Rates |
| How much are you affecting it? | 66% connection rate and 31.9% response-to-lead conversion |
| You will be able to: | ✅ Implement targeted sales outreach campaigns that cut through the noise and get responses from high-value prospects faster. |
| You can get rid of: | ❌ Wasting time on unqualified leads, chasing cold prospects, and dealing with low engagement on your sales messages. |
| Link to picture/diagram | (Attach a comparison chart showing increased connection and conversion rates before & after outreach optimization) |
| Link to video proving claim | (Attach a walkthrough of how A/B testing improved response rates and conversions) |
| Benefit 3 | Rapid Revenue Growth with a Fully Built Sales Funnel in 60 Days |
| Metric you are affecting | Revenue Generation Speed & System Scalability |
| How much are you affecting it? | Launched OppGen's email marketing service from scratch & secured revenue in 60 days |
| You will be able to: | ✅ Build and launch a high-performance sales funnel in record time, allowing you to generate revenue quickly—even in a competitive market. |
| You can get rid of: | ❌ Long, ineffective sales cycles, slow go-to-market launches, and strategies that fail to convert. |
| Link to picture/diagram | (Attach a sales funnel diagram showcasing the OppGen system) |
| Link to video proving claim | (Attach a testimonial from OppGen’s founder discussing how this strategy accelerated growth) |
& Your B2B business is at either one of these 4 stages…
How do you know?
You’ve haven’t yet gotten two successful case studies from within the same niche.
Customers try your product but leave quickly.
You keep trying new markets, hoping something will work.
Solving for product-market fit will give you the marketing juice you need to begin market domination.
How do you know?
Your business has mainly grown through word of mouth or reputation.
You have a great product with a few use cases.
You don’t know where your next customer will come from.
Solving for lead generation will help you to build a repeatable outbound sales process.
How do you know?
You have closed at least three customers.
Your business feels “stable”, and you know your place in the market.
Your customers are successful.
Solving demand generation generates inbound leads while increasing meeting show-up & deal closure rates, while enhancing your reputation
How do you know?
You have consistent and predictable revenue:
You have 1 or 2 core pieces of content pieces that are working.
You have a strong team in place.
Solving for scaling will enable you to replicate your success by paying for eyeballs through a sales funnel that you know is already working.
B2B Growth stands alone as the growth partner that seamlessly integrates top-level strategy with granular tactical actions. We offer businesses a comprehensive A-to-Z process that ensures no detail is overlooked. With our guidance, the complexities of sales and marketing become clear, allowing you to focus on what truly matters. Our approach helps you zoom out to understand the bigger picture, so you can effectively zoom in on the details that drive success.
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